Boutique Payments & FinTech Advisory

We Do the
Heavy Lifting.

Fin-Serv Advisors brings decades of hands-on operating experience at the senior levels of global payments and fintech — to solve your most complex challenges, from strategy through full delivery.

25+
Avg. Years of Industry Experience per Advisor
100+
Clients Served Worldwide
Cards & Payments
Banking & BaaS
FX & Cross-Border
Software Platforms
Lending & Credit

About FSA

Expertise Earned
by Doing the Work.

FSA advisors haven't just advised on payments — they've built and run payments businesses. Former C-suite and executive roles at Visa, Mastercard, Paysafe, Global Payments, Merrick Bank, The Bancorp, and Payoneer mean our team has been in the room where the hard calls get made.

That operating depth is what sets us apart. We engage at the strategy phase and stay through execution — because that's where the complexity lives and where real value is created.

Operators, Not Just Advisors
Strategy Through Delivery
Conflict-Free

"Our advisors have held the roles our clients are navigating. That's not a differentiator — it's the whole point."

Avg. Tenure 25+ years per advisor
Prior Roles Visa, Mastercard, Paysafe, Global Payments & more
Approach Strategy through full delivery
Track Record 100+ engagements across 4 continents

Where Clients Typically Engage Us

Two Challenges We Know Inside Out

Whether you're expanding into new markets or building out new financial product lines, the complexity is real — and so is the cost of getting it wrong.

Geographic Expansion

Breaking into a new market means navigating a different regulatory environment, building new banking and scheme relationships, and adapting your operating model — often simultaneously. We've done it across North America, Europe, APAC, and Latin America. We know what it takes and where the landmines are.

  • Market entry strategy & readiness assessment
  • Regulatory licensing (PI, EMI, MTL, RPAA & more)
  • Bank sponsor & scheme partner sourcing
  • Local acquiring, issuing & settlement setup
  • Operating model design for new jurisdictions

New Financial Product Lines

Adding payments, issuing, lending, or banking capabilities to an existing business is a completely different challenge than what most organizations have built for. We help clients design, structure, and launch new financial product lines — with the infrastructure, compliance framework, and banking relationships to support them from day one.

  • Card issuing & acquiring program build-out
  • PayFac, ISO & Program Manager structuring
  • BaaS & embedded finance enablement
  • Lending & credit product design
  • FX, alternative payments & virtual account platforms

Who We Serve

Built for the
Full Ecosystem

We serve clients across the financial services spectrum — from incumbents seeking to modernize to challengers disrupting the status quo. Our advisors speak your language because they've held your roles.

🏦
Banks & Financial Institutions

Helping traditional FIs launch and optimize card acquiring, issuing, and sponsorship programs. Tier 1–3 banks, credit unions, challenger banks.

Acquiring · Issuing · Sponsorship
NBFIs & FinTech Platforms

Geographic expansion, compliant operating models, banking relationships, and regulatory frameworks for non-bank payment and fintech providers.

PSPs · PayFacs · e-Wallets
🛒
Marketplaces & Commerce Platforms

Advising software platforms, marketplaces, and e-commerce operators on building in-house payment capabilities and monetizing transactions.

PayFac · SaaS · Platform Payments
🏢
Enterprise Corporates

Reducing payment acceptance costs, optimizing interchange, and streamlining settlement operations for large-scale merchants and platforms.

Cost Optimization · Settlement
🚀
FinTech Startups & Scale-ups

Guiding fintechs from formation through scale — licensing, banking relationships, payment infrastructure, and M&A readiness.

BaaS · Lending · Payments
📊
Investors (PE, VC, Trade)

Providing payments/fintech-specific due diligence, risk assessment, and post-acquisition integration support for sophisticated investors.

Due Diligence · Integration

Where We Add Value

Six Areas of Deep Specialisation

01
Scheme Licensing

We help navigate Visa/Mastercard licensing for acquiring and issuing — across the Americas, UK/Europe, and APAC — ISO, PayFac, and Program Manager models.

Visa / Mastercard Acquiring Issuing
02
Bank Sponsorship

We source and structure Third Party Acquiring, Issuing, lending, and BaaS sponsorship relationships — enabling clients to operate without a banking license.

Third-Party Acquiring BaaS Issuing
03
Regulatory Licensing

Full end-to-end implementation of PI, EMI, MSB/MTL, RPAA, and AFSL applications — from initial assessment through license issuance and ongoing compliance.

PI/EMI/PSD2 MTL/RPAA AFSL
04
Product Development

We design automated payment platforms covering settlement, dispute management, billing, and resolution — turning complex workflows into scalable infrastructure.

Settlement Disputes Backoffice Automation
05
Vendor Selection

We run detailed, structured RFI/RFP processes to identify and select the right processors, card schemes, KYC/AML providers, fraud tools, and risk platforms.

Processors KYC/AML Fraud
06
Risk Management

We help build underwriting frameworks, ongoing monitoring systems, and risk/fraud controls that balance growth with exposure management.

Credit Risk Fraud Controls Compliance

Our Team

Senior Practitioners,
Not Junior Consultants

Every FSA advisor has held executive roles at leading payments and fintech organisations — bringing hard-won operational experience, not just theoretical frameworks.

ML
Michael Liquornik
President & Founder

Former EVP & COO at Optimal Payments (Paysafe) and EVP Core Payments at NEOVIA. 25+ years advising on global payments, market entry, banking sponsorship, licensing, and M&A.

CC
Charles Crawford III
Executive Advisor

Former SVP Acquiring at Merrick Bank, SVP Payment Acceptance at The Bancorp, and executive at Optimal Payments and EPX. 25+ years across acquiring, compliance, and banking.

JR
Jacqueline Roome
Credit, Risk & Compliance

Former Group CRO, AML Officer, and MLRO for international NBFIs. 20 years building client acceptance, risk monitoring, and compliance programmes.

HE
Howard Elsey
Core Payments Advisor

Former Director of Global Back Office Operations at Paysafe and Innovation Partner at Visa Europe. 20+ years across payments operations and digital product development.

AS
Ashwani Sharma
Technology Advisor

Former Solutions Architect and Director at leading financial services firms. Expert in payment platform architecture and IT technical due diligence for M&A transactions.

ES
Elena Sabkova, Esq.
Legal & Compliance

Regulatory attorney expert in AML/BSA/OFAC and multi-state MTL licensing across 47 US states. Admitted in New York and Georgia; qualified in Europe.

JC
Jordan Cohen
Executive Advisor

Former President of Global Payments Canada (NYSE:GPN). 25+ years in merchant acquiring; began career at American Express Canada. CCO at Dream Payments.

JP
Jody Perla
Executive Advisor

Former MD of Global Banking & Payment Infrastructure at Payoneer, managing the banking network across 190 countries. Cross-border payments specialist.

RF
Rob Fernandes
Payments Innovation Advisor

London-based strategist with 20+ years in payments product, strategy, and innovation. Multiple fintech startup exits. Specialist in UK and European markets.

SL
Scott Lapstra
Payments Strategy Advisor

Co-Founder and Managing Director of Fulcrum Payments. Background spanning Mastercard, Tangerine, and Grant Thornton. Expert in merchant acquiring and North American fintech.

Get in Touch

Let's Explore
How We Can Help

We work best when engaged early — whether you're planning a market entry, navigating a regulatory challenge, switching sponsors or vendors, or evaluating an acquisition.

  • Nimble & Responsive We move at the speed of your business — no waiting in queues or working through layers
  • Global Reach North America · Europe · APAC · Latin America
  • How We Start Every engagement begins with a complimentary discovery session — we invest time to understand your needs before you invest in us
  • Website www.fs-advisors.com

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